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Places to Promote Your Crowdfunding Campaign

 

Crowdfundingforum

Crowd Funding Forum is a great crowdfunding industry site where you can also engage in a discussion with other project creators, track news trends, the hottest projects of the week, and also learn about equity crowdfunding. I’d recommend trying to be a bit active before going about promoting your campaign. Although you might not reach the target consumer here, you will encounter a group of people who are passionate about crowdfunding and might be willing to help you out.

Kicktraq might seem more of a tool that you can use to forecast the progress of your campaign, but it’s also good for SEO. In addition,  you can submit articles that bloggers have written about you and they may appear on the front page, which will drive traffic to your campaign. I frequently scan Kickstraq for cool new projects, so you might generate blogger interest by posting on the service as well. Learn more about it here.

Screen Shot 2015-04-20 at 12.22.24 PM

CrowdfundingPR is our partner website where you can submit a free or enhanced press release for your campaign or news related to crowdfunding. You budget at least 3 days from the time of submitting an inquiry to having the order delivered, though we can rush orders in some cases. Learn more about it here.

 

Google+ Groups

Crowdfunding (435 members)

crowdfunding_googleplus

 

Crowdfunding Hub (254 members)

“All Platforms. All Projects. All Ideas. One Exchange. ICOExchange.com Follow us: @fundmyico”

Crowdfunding (238 members)

“Best practices, Lessons learned, and advise for CrowdFunding. Helping people seeking advice/

 

LinkedIn Groups
**I recommend you post a media article of your campaign, not your actual Kickstarter link

Crowdfunding Media Group

 

 

Crowdfunding

 

 

Crowdfunding 360

 

 

Crowdfunding Consultants and Advisors

 

 

Crowdfunding News and Insights

 

 

 

Bloggers and other communities

TheCrowdFundamentals

 

 

 

 

 

 

CrowdFund It

 

 

 

CrowdCrux!

 

 

 

Thank you Crowd Crux for putting this list together. To see the full list go to www.crowdcrux.com.

To learn how to raise $10,000 in less than 30 days from The Black Business School CLICK HERE. Use code CROWDFUND101 and save 30% off registration.

4 Tips to Set You Up for Crowdfunding Success

Securing funding from traditional lenders has become increasingly difficult for many small-business owners. Banks are under a lot of pressure to make good loans, and that pressure trickles down to entrepreneurs.

Fortunately, in the past year, the amount of small businesses with crowdfunding campaigns has significantly increased, proving it’s a viable alternative funding option. A 2015 report from Massolution, a research firm specializing in the crowdsourcing and crowdfunding industries, shows 41 percent of all crowdfunding capital raised last year was for business and entrepreneurship. And while there are billions of dollars being exchanged on crowdfunding platforms, a 2015 survey by Manta found that only 3 percent of small-business owners had funded their business through crowdfunding. More than 30 percent of the small business owners surveyed said they would consider crowdfunding if they knew more about it, so for these small-business owners considering alternative funding options, here are four basic things to know when getting started.

1. Rewards vs. equity: Select the right type of funding and platform for your goal. 

There are hundreds of crowdfunding sites, so take the time to visit several sites and browse projects similar to yours to find the platform that’s right for you.

Rewards-based crowdfunding offers incentives to backers based on how much funding they commit to a project. Incentives vary based on the project being funded, often including special pricing, access to exclusive events or new products.

Equity-based crowdfunding offers a percentage of the company to lenders in exchange for cash. In an equity exchange, you are selling a portion of your business in return for funds. This is a big step for many business owners, so if you are considering equity-based crowdfunding, it’s a good practice to have your attorney and accountant review your plans.

Fee structures apply to both crowdfunding types. Fees vary sharply, but fees are the most universal. A campaign fee is a percentage of the total amount of funding secured.  Depending on the platform, the cost usually runs between 4 and 10 percent. As always, when researching crowdfunding platforms, make sure you weigh all the factors thoroughly, including fee comparisons.

2. Plan ahead and solidify your vision.

The challenges of crowdfunding are similar to those of marketing. In fact, crowdfunding is best considered an extension of marketing, so plan on investing heavily in strategy and creative asset development, such as business plans and campaign videos.

Remember, there is no crowdfunding without a crowd. You must have a strong vision and voice for your company to get people excited about your project. This requires a concerted effort to grow your network. Presenting a polished, professional campaign is key to gaining the trust of would-be backers.

3. Listen to your network and respond to feedback.

Think of your funding campaign as an opportunity to test market demand. Use this time to validate your market, refine your offering and test messaging. The crowd members who care enough to offer feedback and make suggestions are not only your best customers; they’re your biggest brand advocates.

4. Think about the long term.

During your campaign, focus on connecting with the crowd and getting to know your customers. Your investment in building a strong network is just as vital to your long-term success as their monetary investment in your project. Remember, you’re cultivating more than a crowd of backers; you’re creating brand champions.

For the full article visit www.entrepreneur.com

What is Crowdfunding?

Crowdfunding at a Glance

Crowdfunding is a method of raising capital through the collective effort of friends, family, customers, and individual investors. This approach taps into the collective efforts of a large pool of individuals—primarily online via social media and crowdfunding platforms—and leverages their networks for greater reach and exposure.

How is Crowdfunding Different?

Crowdfunding is essentially the opposite of the mainstream approach to business finance. Traditionally, if you want to raise capital to start a business or launch a new product, you would need to pack up your business plan, market research, and prototypes, and then shop your idea around to a limited pool or wealthy individuals or institutions. These funding sources included  banks, angel investors, and venture capital firms, really limiting your options to a few key players.  You can think of this fundraising approach as a funnel, with you and your pitch at the wide end and your audience of investors at the closed end. Fail to point that funnel at the right investor or firm at the right time, and that’s your time and money lost.

Crowdfunding platforms, on the other hand, turns that funnel on-end. By giving you, the entrepreneur, a single platform to build, showcase, and share your pitch resources, this approach dramatically streamlines the traditional model. Traditionally, you’d spend months sifting through your personal network, vetting potential investors, and spending your own time and money to get in front of them. With crowdfunding, it’s much easier for you to get your opportunity in front of more interested parties and give them more ways to help grow your business, from investing thousands in exchange for equity to contributing $20 in exchange for a first-run product or other reward.

The Benefits of Crowdfunding

From tapping into a wider investor pool to enjoying more flexible fundraising options, there are a number of benefits to crowdfunding over traditional methods. Here are just a few of the many possible advantages, which we’ll cover in greater detail later in this guide:

  • Reach – By using a crowdfunding platform like Black Crowdfunders, you have access to investors who can see, interact with, and share your crowdfunding campaign.

  • Presentation – By creating a crowdfunding campaign, you go through the invaluable process of looking at your business from the top level—its history, traction, offerings, addressable market, value proposition, and more—and boiling it down into a polished, easily digestible package.

  • PR & Marketing – From launch to close, you can share and promote your campaign through social media, email newsletters, and other online marketing tactics. As you and other media outlets cover the progress of your fundraise, you can double down by steering traffic to your website and other company resources.

  • Validation of Concept – Presenting your concept or business to the masses affords an excellent opportunity to validate and refine your offering. As potential investors begin to express interest and ask questions, you’ll quickly see if there’s something missing that would make them more likely to buy in.

  • Efficiency – One of the best things about online crowdfunding is its ability to centralize and streamline your fundraising efforts. By building a single, comprehensive profile to which you can funnel all your prospects and potential investors, you eliminate the need to pursue each of them individually. So instead of duplicating efforts by printing documents, compiling binders, and manually updating each one when there’s an update, you can present everything online in a much more accessible format, leaving you with more time to run your business instead of fundraising.

Types of Crowdfunding

Just like there are many different kinds of capital round raises for businesses in all stages of growth, there are a variety of crowdfunding types. Which crowdfunding method you select depends on the type of product or service you offer and your goals for growth. The 3 primary types are donation-based, rewards-based, and equity crowdfunding (this guide will focus mostly on rewards-based).

Donation-Based Crowdfunding

Broadly speaking, you can think of any crowdfunding campaign in which there is no financial return to the investors or contributors as donation-based crowdfunding.  Common donation-based crowdfunding initiatives include fundraising for disaster relief, charities, nonprofits, and medical bills.

Rewards-Based Crowdfunding

Rewards-based crowdfunding involves individuals contributing to your business in exchange for a “reward,” typically a form of the product or service your company offers. Even though this method offers backers a reward, it’s still generally considered a subset of donation-based crowdfunding since there is no financial or equity return. This approach is a popular option here on Black Crowdfunders, as well as other popular crowdfunding platforms like Kickstarter and Indiegogo, because it lets business-owners incentivize their contributor without incurring much extra expense or selling ownership stake.

Equity-Based Crowdfunding

Unlike the donation-based and rewards-based methods, equity-based crowdfunding allows contributors to become part-owners of your company by trading capital for equity shares. As equity owners, your contributors receive a financial return on their investment and ultimately receive a share of the profits in the form of a dividend or distribution.

Since we’ll be dealing striclty with rewards-based crowdfunding, here’s a quick visual guide:

rewards

 

For full article visit www.fundable.com

To learn how to raise $10,000 in less than 30 days from The Black Business School CLICK HERE. Use code CROWDFUND101 and save 30% off registration.