Premier Beauty Institute LLC, is a full service educational center for Cosmetology & Barbering that will have courses specializing in all aspects of the field. This elite school will focus on marketing & management, chemicals, nails, esthetics, chemistry of hair, and career preparation. The salon will be located at 3680 Old Lee Hwy, Cherokee, AL. The salon will utilize over 1,500 square feet. The location is strategically situated on one of the busiest streets in Cherokee. It is a high profile area, with easy access from all parts of town and reaching Students in MI & TN.
The Project FAQs
Premier Beauty Institute LLC, will be the first minority owned beauty school in Cherokee, AL. The competitive advantage that this school will have is that the cost will be affordable to the current income of the population. The professionalism, knowledge and experience of the staff will prove that this school is “The Best Cosmetology School in Cherokee.” Aside from providing a quality education and hair care services, Premier Beauty Institute will work directly with local homeless shelters and Ready to Work programs to offer their services on particular. We will partner with the local news channel to continually advertise and introduce segments for industry trends and other hair care tips.
Our marketing strategy is a simple one: satisfied students and clients are our best marketing tool. When a student excels in their career, we receive that recognition. When a client leaves our business with a new look, he or she is broadcasting our name and quality to the public. Premier Beauty Institute will take advantage of the following advertising channels: • Local media outlets (news channels, print (newspaper and magazines) • Social Media (Facebook, Instragram, Google Hangouts) • Traditional methods (client referrals, word of mouth, local networking, etc.)